PeTrA – Revolutionizing Retail Operations for BAT

Max.al collaborated with British American Tobacco to develop PeTrA, an innovative app designed to streamline retail operations for TMRs and retailers. The app simplifies store visit schedules, stock management, and shelf share monitoring, while enabling retailers to restock and request maintenance efficiently.

A gamification feature encourages retailers to engage actively, earning points for tasks like stock checks. By rethinking processes from a UX perspective, we digitalized retail operations and created an intuitive platform that enhances efficiency for both front-end and back-end users.